YOYABA
Marie Klamer is a seasoned creative strategist currently leading creative strategy at YOYABA since December 2022, where expertise includes developing strategic narratives and campaign concepts for B2B SaaS and Tech companies. Prior experience encompasses roles such as founder of positivemindedlife, focusing on psychology and productivity content across social media, and working as a content creator for PositivePsychology.com. Previous positions include serving as a founder's associate at KNUS™, a research assistant at Stockholms Universitet and Karolinska Institutet, and various roles at McKinsey & Company, where responsibility ranged from recruiting to professional development. Marie holds a Master of Science in Psychology from Stockholm University and a Bachelor of Science in Business Psychology from Bonn-Rhein-Sieg University, alongside a Bachelor of Business Administration from Vancouver Island University.
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YOYABA
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As a holistic and radically results-oriented demand generation and performance agency, we support B2B SaaS scale-ups to reach the next level of growth & impact. In doing so, we don't operate like a traditional agency, but as a "Performance Marketing Department as a Service". So: If you are looking for a normal agency, this is not the right place for you.