Saúl Pacheco Vidal

Marketing Science & Analytics Associate at YPulse

Saúl Pacheco Vidal is a Marketing Science & Analytics Associate at YPulse, where responsibilities include utilizing advanced analytics methodologies such as key driver analysis, segmentation, and pricing analytics, as well as managing data requests and creating custom visualizations using tools like IBM SPSS, Tableau, and Excel. Previously, Saúl served as a Pricing Analyst at Camposol, focusing on the development of pricing forecast dashboards and automated databases for international fruit pricing. Saúl holds a Master’s of Science Degree in Customer Intelligence and Data Analytics from Pace University and is pursuing a MicroMaster in Statistics and Data Science from the Massachusetts Institute of Technology. Furthermore, Saúl earned a Bachelor's degree in Quantitative Marketing from Escuela Superior Politécnica del Litoral and a High School Diploma in Political Science and Communications.

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YPulse

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We cover news, insights, and research on Gen Z & Millennials, and provide syndicated and custom research for the biggest brands marketing to young consumers


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