Thufailah Adrina

Thufailah Adrina is a skilled marketing professional with significant experience in campaign execution and user engagement strategies. Currently serving as a Senior Campaign Executive at ZALORA Group since March 2022, Thufailah has a proven track record, previously holding a Campaign Executive role at Shopee and conducting marketing campaigns at ShopBack. Expertise includes collaborating across channels to drive customer acquisition, optimizing user platforms, and developing customer segmentation strategies for impactful campaign execution. Additional experience includes a project-based role as a Social Media Specialist at PT. Astra Daihatsu Motor, along with research and teaching assistance roles during academic studies at Universitas Padjadjaran. Thufailah holds a Bachelor's degree in Biology from Universitas Padjadjaran.