Connell Gauld

Zappar is an app development company that specializes in developing augmented reality, virtual reality products, infotainment experiences, and original intellectual properties. The company also works with licenses and brand partners who are looking for marketing opportunities.Zappar’s app, ZapWorks, allows users to build individual augmentedreality and virtual reality content to interact with others. For example, users who look at select boxes of Pauls yogurt, through the ZapWorks app, on their phones will see an interactive augmented reality animation of cartoon characters emerging from the box.Zapper was founded by Simon Taylor, Connell Gauld, and Caspar Thykier in 2011. The company is based in London, United Kingdom.