Sasha C.

Sasha C. is an experienced data engineering and governance executive currently serving as the EVP of Data Engineering & Governance at Zenith since January 2021, where expertise includes transforming high-profile brands such as Salesforce, Google, AWS, and Microsoft through innovative data solutions. Prior to this role, Sasha held the position of VP of Data Engineering at Moxie from May 2015 to January 2021, focusing on aligning the Data Engineering team with business strategies to enhance consumer insights and marketing effectiveness. Previous experience includes serving as Sr. Director of Database Systems and Director of Business Intelligence at Benchmark Brands, where leadership encompassed managing teams and optimizing multi-channel marketing databases. Additional roles at Cornerstone Brands and Cinmar involved developing custom SQL applications and implementing direct marketing programs. Sasha C. holds an MBA in Marketing/MIS from Wright State University and a Master of Science in Material Science from Moscow State Aviation Technological University.