ABOUT THE ROLE:
We are seeking an experienced Account Executive to support clients with Issues & Crisis work. You will collaborate within the team, provide sound counsel and recommendations to clients, and drive results inclusive of traditional and emerging public relations tactics. You’ll develop a comprehensive understanding of your accounts – their business, products, markets, and industry influencers. You will work as part of a team on a variety of accounts, in industry sectors such as finance, technology, business-to-business, and new business opportunities but will be expected to be comfortable leading projects and mentoring staff when appropriate.
You will succeed at Zeno if you are fearless, resourceful, tenacious, have an understanding of traditional and non-traditional PR tactics and the media landscape, and drive great results for clients while building great relationships with your clients and your team.
RESPONSIBILITES:
- Build strong relationships with client and vendor contacts and proactively manage correspondence.
- Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary.
- Develop and manage media relations programs spanning business, trade, and thought leadership.
- Communicate with your account team to keep them abreast of timelines and deadlines.
- Craft thoughtful pitches and build/maintain media lists for accounts.
- Manage multiple projects simultaneously meeting deadlines and budgets.
- Plan and implement press conferences, seminars, speakers’ bureau, and other special events.
- Research, interview, write, and edit media materials such as: news releases, fact sheets, pitches, message maps and other media materials as needed.
- Understand general principles of business and marketing and the role of PR in communications.
- Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
QUALIFICATIONS:
- At least 2 years of experience in Corporate Communications; agency or fast-paced experience preferred.
- Bachelor’s degree in public relations or another related communications field.
- Interest in Corporate/B2B, Crisis and Issues; prior experience a plus.
- Collaborative spirit and results driven but can also take the proverbial ball and run with it.
- Demonstrate the ability to think strategically and holistically about client programs - can see the big picture while also managing daily details of multiple accounts.
- Develop media strategy and plan/execute a variety of media relations programs including company announcements, desk side tours and conference outreach.
- Excellent writing skills, demonstrated experience crafting newsworthy pitches, releases, contributed articles.
- Experience monitoring for traditional and social media coverage.
- Experience working directly with clients and actively participating in client meetings.
- Has an eye for trends and pays close attention to the news cycle.
- Highly organized.
- Proven success in building relationships with a variety of media and ability to tailor pitches and approach based on client/assignment.
- Wants to learn and wants to teach.