ABOUT THE JOB
We are looking for a Director, Influencer to join our growing New York Health and Wellness team. This role will sit in a fast-paced, high-energy setting within our Digital Health and Wellness team where we touch clients from pharmaceutical companies to consumer wellness brands.
The ideal candidate will help drive digital accounts via influencer engagement and lead teams of professionals to successfully conceptualize and execute influencer marketing program. Other responsibilities include building and managing client relationships, presenting concepts, and developing strategies, budget management, research and contract negotiations, as well as delivering clear POVs on digital trends.
Responsibilities:
- The ideal candidate should have significant experience in influencer marketing programs and will be well versed in the fundamentals of influencer marketing including; concepting, negotiating, planning, management and reporting.
- Manage multiple, concurrent influencer marketing campaigns, from one-off executions to long-term, relationship-based programs with the support of a junior team.
- Contribute to the agency’s new business pitch process, and continually mine for opportunities for organic growth on existing accounts.
- Serve as a trusted advisor for a variety of clients and internal stakeholders as it pertains to emerging technologies, influencers and trends.
- Develop strong budgeting POVs and lead negotiations with influencers, talent and their agents to execute against budgeting parameters.
- Understand the intersection of influencer marketing with other disciplines in the digital space, including paid, and make strategic recommendations to clients based on this knowledge and expertise.
- Provide strong leadership and coaching to junior team members.
Requirements:
- 6-8+ years of digital/social marketing experience.
- Bachelor’s degree.
- Function knowledge of paid social and optimization processes and tools, and effectively understands how paid social interacts with influencer marketing.
- An understanding of health and wellness dynamics in communication.
- Prior experience working with pharmaceutical and wellness brands is preferred, but not required.
- Master storyteller; someone that doesn’t just read the slides to a room but talks through the story.
- Collaborative spirit and thriving in a close team environment.
- Excellent project management skills with an eye for detail, including drafting contracts, negotiating fees, collaborating with team members to execute, and following through.
- Expert grasp of social media platforms such as Facebook, TikTok, Twitter, Instagram and YouTube.
- Organization, managing time effectively, managing multiple projects simultaneously and results - driven mentality.
- Seamlessly able to work closely with planning and creative internal teams to drive business outcomes.
- Strong client management skills with the ability to understand business needs and contribute to the development and execution of strategic plans.