ZeroTo1
Meredith Singer has held various roles in different companies throughout their work experience. Meredith started their career as a Senior Producer at Raycom Media, where they produced newscasts and special live presentations. Meredith then co-founded Primo Multimedia, a production company that created original programming for TV and online platforms. Following that, they worked as a Digital Marketing Manager at Verge Pipe Media, where they launched the agency's content division and led account management and business development. Meredith also served as the Director of Brand Strategy at High Ridge Spirits and as the Executive Director of Marketing & Business Development and later as the Chief Executive Officer at Revelator Coffee Company, where they led brand strategy, marketing, and business development efforts. Meredith then worked as a Consulting Director at Summerour Architects, where they managed revenue growth and led strategic development, operations, marketing, and recruiting. Meredith also co-founded Electrik Skin Productions, a consultancy and production company focused on shifting the narrative for aspiring artists and under-represented film professionals. Currently, they are working at ZeroTo1 as the Vp of Marketing and Operations, where they work with brands to achieve profitable growth through community-building, ad creative, and growth tactics. Meredith is also leading the development of HexClad's Creator Community as the HexClad Creator Community Lead. Meredith previously worked as the Tastemakers Program Lead at Instacart, where they scaled their program and drove shopping cart conversions and new user acquisitions. Overall, Meredith Singer has a diverse background in marketing, operations, production, and consulting.
Meredith Singer received a Bachelor of Arts degree in English with a concentration in Neuroscience from Williams College from 2002 to 2006. In 2005, they studied abroad at King's College London, focusing on English and War Studies for one semester. In 2021-2022, they pursued an Executive MBA in Business Administration, Management, and Operations at Quantic School of Business and Technology. Additionally, they obtained certifications in Influencer Partnerships from impact.com in 2023 and in Inbound Marketing from Inbound Marketing University (IMU), HubSpot in 2012.
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ZeroTo1
ZeroTo1 is a full-service growth, creative, and influencer agency for high-growth tech & ecom brands with a high exit potential. We grow brands by building community, best-in-class user-generated content (UGC) ad creativity, creator-affiliate management, performance influencer campaigns and affiliate program management. Some of the brands we work with include Instacart.com, HelloLanding.com, Cometeer.com, Huel.com, Basecamp.com, Therabody.com, ClickUp.com, GelBlaster.com, Rinse.com, and more! Here's how we can help your brand: User-generated content (UGC) Ad production (Clients: E.g. Huel, Therabody, Cometeer) ▶ Creative Strategy ▶ Meta/TikTok testing structure ▶ Trained UGC creators of 200+ ▶ 15+ Ad-ready creatives per month + UGC library ▶ Reporting & Iterations ▶ Creative studio ▶ Whitelisting/Spark (done for you/by you) End-to-end influencer (Clients: E.g. Landing, Basecamp, Shipt) ▶ Performance influencer Campaigns ▶ Integrated influencer Campaigns ▶ Influencer-generated content (IGC) ▶ Product seeding ▶ Influencer & creator management ▶ Vetted influencer (creator) community 200+ ▶ Attribution, Reporting & Iterations Influencer (creator) affiliate programs (Clients: E.g., Instacart, Omaze, Lowes) ▶ Program Strategy & Planning ▶ Program Management ▶ Recruitment ▶ Community Management ▶ Data Analysis & Reporting ▶ Creative Services Traditional affiliate program management (Clients: E.g. Rinse, Landing, Cometeer) ▶ Platform setup & management (Impact, Tune, etc.) ▶ Identify & recruit affiliates ▶ Tracking implementation ▶ Campaign management ▶ Monthly reporting & optimization DM us if you want to take your performance marketing from ZT1.