Zespri International
Dennis XIA is a seasoned marketing professional with extensive experience in digital and media strategy across various sectors. Currently serving as the Global Media Manager at Zespri International since December 2018, Dennis has led initiatives in integrated planning and channel-led strategies. Prior roles include Digital & Media Strategy Manager for Greater China and Digital & EMKT Manager in China, where responsibilities encompassed digital campaign execution and E-commerce synergy activation. Previous experience includes a Digital & EMKT Manager position at Beiersdorf, where notable achievements included the launch of Tmall-exclusive products and brand collaborations. Dennis began the career as a Marketing Trainee at Tinghsin International Group, where foundational skills in brand communication and digital platforms were developed. Educationally, Dennis is pursuing an MBA at HKU Business School and holds a BASc in Food Science and Technology from Jiangnan University.
This person is not in any offices
Zespri International
3 followers
Welcome to Zespri, one of the world’s most successful horticultural marketing companies and NZ’s largest horticultural exporter, exporting more than 167 million trays of kiwifruit to more than 50 countries around the world, managing 30 percent of the global volume. We’re part of a global team of growers, post-harvest suppliers, employees, distributors and retailers dedicated to consistently providing quality, fresh kiwifruit. With sales revenues of $3.1 billion, the Zespri™ Brand is recognised as the world leader in premium-quality kiwifruit. Based in New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ approximately 550 people globally. On behalf of our 3,200 growers in New Zealand and 1,200 growers based elsewhere, we manage kiwifruit innovation, supply and distribution management and marketing of Zespri™ Green, Zespri™ Organic Green, Zespri™ Sweet Green, Zespri™ SunGold, Zespri™ Organic SunGold, Zespri™ Gold Kiwifruit and Zespri™ Red. Zespri invests heavily in the future of New Zealand kiwifruit. Our plant breeding programme is the world’s largest and most advanced, with 75,000 potential new varieties. We are also at the cutting edge of research on kiwifruit health and nutrition, on-orchard productivity and sustainability, to name a few. This passion, innovation and investment ensures Zespri’s position as the world’s premier kiwifruit brand.