Kanako Inomata

Head Of Marketing, APAC at Zespri International

Kanako Inomata has over 16 years of work experience in the marketing field. Kanako started their career at Unilever in 2004, working as a Marketing Assistant. Over the years, they progressed to roles such as Assistant Brand Manager, Brand Manager, and eventually became a Regional Brand Manager. In 2015, Kanako joined Zespri International as a Marketing Manager for Japan, and later became the Regional Marketing Manager for Japan & Korea. Currently, they hold the position of Head of Marketing, APAC at Zespri International.

Kanako Inomata attended Hitotsubashi University from 2000 to 2004 and obtained a Bachelor of Commerce degree with a focus on Marketing, Branding, and Project Management.

Location

Fukushima, Japan

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Zespri International

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Welcome to Zespri, one of the world’s most successful horticultural marketing companies and NZ’s largest horticultural exporter, exporting more than 167 million trays of kiwifruit to more than 50 countries around the world, managing 30 percent of the global volume. We’re part of a global team of growers, post-harvest suppliers, employees, distributors and retailers dedicated to consistently providing quality, fresh kiwifruit. With sales revenues of $3.1 billion, the Zespri™ Brand is recognised as the world leader in premium-quality kiwifruit. Based in New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ approximately 550 people globally. On behalf of our 3,200 growers in New Zealand and 1,200 growers based elsewhere, we manage kiwifruit innovation, supply and distribution management and marketing of Zespri™ Green, Zespri™ Organic Green, Zespri™ Sweet Green, Zespri™ SunGold, Zespri™ Organic SunGold, Zespri™ Gold Kiwifruit and Zespri™ Red. Zespri invests heavily in the future of New Zealand kiwifruit. Our plant breeding programme is the world’s largest and most advanced, with 75,000 potential new varieties. We are also at the cutting edge of research on kiwifruit health and nutrition, on-orchard productivity and sustainability, to name a few. This passion, innovation and investment ensures Zespri’s position as the world’s premier kiwifruit brand.