Niki Yan

Senior Marketing Manager, China at Zespri International

Niki Yan is a seasoned marketing professional with extensive experience in brand management and marketing strategies across various industries. Currently serving as the Senior Marketing Manager for Zespri International in China since February 2021, Niki has previously held significant roles such as Senior Brand Manager at The Hershey Company, Brand Manager at Perfetti Van Melle, and Marketing Executive at Campbell Soup Company. Niki's career began as an Admin Assistant at Anheuser-Busch InBev. Niki holds a Bachelor's degree in Business Administration and Management from East China University of Science and Technology, graduated in 2009.

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Shanghai, China

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Zespri International

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Welcome to Zespri, one of the world’s most successful horticultural marketing companies and NZ’s largest horticultural exporter, exporting more than 167 million trays of kiwifruit to more than 50 countries around the world, managing 30 percent of the global volume. We’re part of a global team of growers, post-harvest suppliers, employees, distributors and retailers dedicated to consistently providing quality, fresh kiwifruit. With sales revenues of $3.1 billion, the Zespri™ Brand is recognised as the world leader in premium-quality kiwifruit. Based in New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ approximately 550 people globally. On behalf of our 3,200 growers in New Zealand and 1,200 growers based elsewhere, we manage kiwifruit innovation, supply and distribution management and marketing of Zespri™ Green, Zespri™ Organic Green, Zespri™ Sweet Green, Zespri™ SunGold, Zespri™ Organic SunGold, Zespri™ Gold Kiwifruit and Zespri™ Red. Zespri invests heavily in the future of New Zealand kiwifruit. Our plant breeding programme is the world’s largest and most advanced, with 75,000 potential new varieties. We are also at the cutting edge of research on kiwifruit health and nutrition, on-orchard productivity and sustainability, to name a few. This passion, innovation and investment ensures Zespri’s position as the world’s premier kiwifruit brand.