Catalina Abadia

Catalina Abadia is an accomplished media planning and advertising professional with extensive experience in various leadership roles. Currently serving as VP, Media Planning Director at Zimmerman Advertising since July 2022, Catalina has previously held significant positions such as Director of Advertising & Media for North America at The Hain Celestial Group, and Brand Engagement Lead for Latin America at The Clorox Company. With a strong background in digital media strategy, budget management, and integrated marketing communications across diverse industries, Catalina has a proven track record of driving revenue growth and overseeing high-performing teams. An educator at several prestigious institutions, Catalina holds an MBA from the University of North Dakota and advanced degrees from Universidad Externado de Colombia and EU Business School.