Sophia Madden

Sophia Madden is an accomplished marketing operations professional currently serving as a Senior Marketing Operations Manager at Zimperium since November 2023. Prior experience includes the role of Marketing Operations Manager at Cloud Academy, where significant achievements included a 20X increase in inbound marketing pipeline and a 2X increase in enterprise Account-Based Marketing (ABM) pipeline. At Sierra Wireless, Sophia held multiple positions, including Marketing Operations Manager and Senior Marketing Operations Specialist, demonstrating expertise in team management, CRM implementation, and strategic program development that resulted in remarkable ROI growth. Additional roles span several organizations, where contributions ranged from leading marketing automation initiatives to managing successful lead generation campaigns. Sophia's educational background includes a Bachelor of Business Administration in Marketing and International Business from Université de Montréal, complemented by certificates in Data & Marketing Analytics and Marketing Management.