ZORBA
Jean-Pierre Descours is a seasoned Lifescience Brand Strategist at ZORBA since August 2020, with expertise in brand strategy and positioning across various health sectors in APAC, India, China, Europe, and the USA. Prior experience includes roles at Mundipharma as an Assistant Manager, where Jean-Pierre enhanced sales force performance through a call-tracking tool, and at CHU Clermont-Ferrand, where a hospital communication strategy was launched to improve internal communication. Additional significant experiences include positions at Johnson & Johnson focusing on market access for STELARA, and at Sanofi Pasteur supporting DENGVAXIA brand initiatives. Jean-Pierre's educational background includes a Master's in Biopharmaceutical Management from ESCP Business School and a Doctor of Pharmacy degree from Université d'Auvergne.
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ZORBA
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When consumers celebrate emotion rather than promotion, brands with purpose become the new standard. We see this as an opportunity to take storytelling to the next level, and sustainably connect brands and media with their audiences. We believe in the power of stories. We craft entertaining stories in infinite, limitless forms. We’re the New Generation of storytellers. Insight & data | Strategy & Storytelling | 360 creative | In-house production & post production 360 ACTIVATION · BRAND CONTENT · BRANDING · DIGITAL & TECH · LIFESCIENCE · ENTERTAINING FORMATS www.zorba-group.com PARIS | SHANGHAI | SINGAPORE | TORONTO