Content Marketer

At Zoya, we're building software that helps the nearly two billion Muslims of the world align their faith with their finances. We're best known for pioneering free shariah compliance screening data that enables over 100k+ Muslim investors worldwide to build and monitor a halal investment portfolio with confidence and clarity.

Despite being such a large portion of the global population, the Muslim market has largely been neglected by conventional fintechs. We've launched a mobile app that allows users to research equities and help them ensure their investments are aligned with their values, but that's just the starting point. We're looking to launch features around portfolio management, trading/investing, zakat/charity, and other areas of personal finance this year.

We are a well-capitalized, VC-backed startup. Our team is 100% remote and comes with experience across the tech and finance landscape from companies such as Amazon, Bloomberg, and JPMorgan.

If you join us, you’ll be an early team member in helping shape:

• Our company culture
• The direction and focus of our products
• Who we hire

The role

As a Content Marketer at Zoya, you will be the voice of the company and shape the future of personal finance content for Muslims. You'll be in charge of creating online content like articles, newsletters, social media posts, white papers, and potentially audio and video content too.

So far, we have focused all of our effort on organic network effects. As a result, a passionate community has formed and is rapidly expanding—consisting of casual investors to expert-level traders and everyone in between. Typically, they are smart, young, and ambitious but don’t have a background in finance or investing so they love our simple and accessible approach to the world of halal investing.

There's a lot of financial content out there but most of it is boring, dry, and repetitive. We're looking for someone who can help distill complex financial concepts (conventional and Islamic) in to approachable and readable content.

You'll own all content strategy and the content calendar to make sure we're publishing consistently.

Please note, we’re remaining open to all levels of experience for this role and the salary offered will be competitive for the experience you bring to the role. We are well-capitalized and our team comes with experience across the finance and tech landscape.

What we're looking for

• You'll be our first Content Marketer and will work directly with the founders
• Establish a long term content marketing plan and execute on it
• Build a content calendar and consistently generate a variety of quality content
• Use your understanding of the whole customer journey to prioritize content ideas based on their impact at the top, middle, and bottom of funnel
• Come up with ways to leverage our financial research data into engaging serial content to help our users get an edge in the market
• Proactively incorporate customer insights and data into our marketing content and messaging on a continuous basis
• Review our analytics frequently to inform content creation and report on how your work is having an impact on traffic and conversions
• Reach out to and interview experts when you need input to create content above your own level of expertise
• Tell stories that challenge, inspire, engage, and drive action
• Partner with other publications and produce guest content for them

About you

• You have excellent writing and editing skills
• You have a strong interest in investing or personal finance
• You are organized and thoughtful in helping catalyze content creation
• You have a sense of branding and know how to keep a consistent tone of voice in your writing
• You have the ability to write for multiple channels (long-form, newsletters, social media, etc.)
• You are a self-starter who likes to come up with new ideas and see them through to their implementation, taking ownership of the whole process
• You are able to determine customer needs and you can translate them to content ideas
• You know how to optimize your writing for SEO
• You are data driven and know how to identify success metrics
• You know when to ask for feedback and you can implement it well
• You are comfortable working remotely in an autonomous and mostly async environment
• You are excited for a front-row seat into a growing early stage company

Benefits and perks

• 🌎 Work from anywhere (we're 100% remote and globally distributed)
• 💰 Competitive salary
• 🕑 Flexible work schedule
• 🏄 14 days PTO + 10 company holidays
• 💪 Healthcare reimbursement (US only)
• 💻 Home office equipment stipend