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Florian Froment

Senior Customer Insights Manager - Customer Strategy & Opportunity at Zurich Insurance

Florian Froment is currently a Senior Customer Insights Manager at Zurich Insurance, focusing on Customer Strategy and Opportunity since November 2022. Prior experience includes serving as a Senior Consumer & Market Insights Manager for Fabric Care Europe at Procter & Gamble from November 2016 to October 2022, where Florian led in-market experiments to optimize support models and identify new market opportunities. Additionally, in earlier roles at Procter & Gamble, Florian managed the Lenor brand's learning plan and enhanced communication effectiveness through qualitative and quantitative methods. Florian's career began with an internship at Firmenich as a Consumer and Market Knowledge Intern, followed by a Change Management Trainee position. Academically, Florian holds a Master of Science in Management with a specialization in Marketing from HEC Lausanne and a Master's in Marketing from WU Vienna University, along with a Bachelor of Science in Economics and Business from Université de Neuchâtel.

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Zürich, Switzerland

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Zurich Insurance

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Zurich is a leading multi-line insurer that serves its customers in global and local markets. With about 53,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 210 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872.


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10,000+

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