Zwift
Erica Dwerlkotte currently serves as Ecommerce Manager at Zwift, a position held since September 2019, with a progression through various merchandising roles. Erica has entrepreneurial experience as the founder of FYBRAA from October 2019 to November 2022 and participated in the Grid110 Summer 2021 Cohort. Prior professional roles include Department Assistant at FIDM, Call Center Operations Manager at WhiteCoat Healthcare Inc., Brand Manager at Palladium Advertising LLC, and others in merchandising and sales. Erica holds a Bachelor of Science in Business Management and an Associate of Arts in Merchandising Product Development from FIDM, along with an Associate of Arts in Art/Art Studies from Highland Community College.
Zwift
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Zwift is the app that makes indoor training fun. Connecting cyclists and runners around the world, Zwift mixes the intensity of training with the immersive and engaging play of gaming. Ride or run virtual worlds with a community that motivates you at every mile.