Kate Veronneau

Kate Veronneau is an accomplished professional in the cycling and marketing industries, currently serving as the Director of Women's Strategy at Zwift since May 2016, where significant contributions include spearheading the Zwift Academy project. This global initiative has seen participation grow from 1,000 to 150,000 in four years, awarding pro cycling contracts to emerging talent. Prior to Zwift, Veronneau held marketing leadership roles at Thomson Bike Tours and The Valley Preferred Cycling Center, enhancing brand visibility and revenue. As a former professional cyclist ranked in the top 25 nationally, Veronneau has a deep understanding of the sport and has taken an active role in initiatives addressing childhood obesity. Educationally, Veronneau holds a BA in Modern Culture and Media from Brown University.