Zwift
Lauren Pavlovsky is an experienced marketing professional with a strong background in product marketing and advertising management. Currently serving as a Sr. Product Marketing Manager and Sr. Advertising Manager at Zwift since July 2021, Lauren leads advertising creative projects and manages international campaign planning and budgeting across various media channels. Prior roles include Account Executive at Diginuiti, where Lauren developed marketing strategies for Noblessa Kitchens, and Brand Experience Manager at Zwift, focusing on experiential marketing and event execution. Lauren's earlier experience includes roles as Experiential Marketing Activator at IW Group Inc., Marketing & Event Planning Intern at CEW, and marketing-focused internships at several organizations. Lauren holds a Bachelor of Applied Science in Marketing with a minor in Economics from Southern Oregon University.
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Zwift
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Zwift is the app that makes indoor training fun. Connecting cyclists and runners around the world, Zwift mixes the intensity of training with the immersive and engaging play of gaming. Ride or run virtual worlds with a community that motivates you at every mile.