Andrea Hernández Rojas

Andrea Hern serves as the Industry Marketing Manager at PROS since June 2020, focusing on the food and consumables sector by developing go-to-market strategies, creating content, sharing customer stories, and managing industry-specific events. Previously, Andrea held roles including Industry Specialist II and Content Specialist II, contributing to content lifecycle management and cross-functional collaboration to enhance marketing efficiency. Starting in marketing as an intern at PROS, Andrea conducted event research and web optimization projects. Participation in the Marketing EDGE Collegiate Summit as a selected scholar enhanced knowledge in data-driven and innovative digital marketing strategies. Andrea holds a BA in Business Administration and Communication Studies from Southwestern University.