Zynga
Shay Ze'ev Yosifon currently serves as Vice President of Marketing at Zynga since April 2025, bringing extensive experience in user acquisition and marketing strategies from previous roles, including Vice President of Performance Marketing at Scopely and VP Marketing at Beach Bum. Yosifon's career encompasses leadership positions at notable companies such as Playtika, where impactful user acquisition methodologies were developed, and Aditor, where strategic partnerships and fraud minimization practices were established. Educational credentials include a Master of Business Administration with a focus on Strategy and Entrepreneurship, and a Bachelor's degree in Economics, both from The College of Management Academic Studies.
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Zynga
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Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. Zynga pioneered social games with the belief that if it could make games simple, accessible and social the world would start playing.