Amanda Castle

Amanda Castle has a diverse work experience spanning various roles and companies. Amanda began their career as a Marketing Intern at Big Brothers Big Sisters of Central Ohio and Pickaway County Community Foundation, where they created marketing materials and assisted with event marketing. Amanda then joined Insurance Technologies Corporation as a Digital Marketing Client Success Specialist, working with a team to provide support and create social media and email campaigns for clients. Amanda later became a Digital Marketing Account Manager, conducting consultations with clients to review analytics and make suggestions for improving local SEO efforts. Recently, they joined Zywave as a Local SEO Specialist and was quickly promoted to Lead Local SEO Specialist, where they oversee a team of SEO specialists, assists with tasks, and stays up to date with SEO trends. Amanda's skills include SEO, website optimization, analytics, and marketing strategy.

Amanda Castle obtained a Bachelor of Arts degree in Marketing from Capital University, where they studied from 2015 to 2019. In addition to their degree, they have obtained various certifications including Google My Business, Google Analytics Certification, The Fundamentals of Digital Marketing from Google, Keyword Research, Local SEO, SEO Fundamentals Exam from SEMrush, and Digital Marketing from HubSpot.