4C Associates
Maha Ashraf Ali is a dynamic professional with extensive experience in sales and marketing. Currently serving as a Sales and Marketing Executive and previously as a Sales and Marketing Support Specialist at 4C Associates since November 2021, Maha's career also includes roles as a Marketing Consultant for IBM, a Strategy and Marketing Consultant for Bath Unlimited, and a Marketing Intern at Henkel. Maha's educational background includes a Master of Science in Marketing from the University of Bath and a Bachelor's degree in International Business from the Rotterdam School of Management, Erasmus University. Additionally, Maha has demonstrated leadership and community engagement through positions such as Nour Manager at AIESEC in the Netherlands and International Student Ambassador at the Rotterdam School of Management.
4C Associates
4C Associates is an award-winning procurement consultancy specializing in helping clients achieve rapid profit improvement and cost leadership from our head offices in London and Brussels. We have over 15 years of experience working across multiple industries and geographies with clients ranging from small and medium-sized enterprises to Global 500corporations.We deliver a range of services that provide our clients with truly actionable insights and tangible cost savings through a combination of consultancy services, outsource operations and cost reduction programs.Our multi-country teams have deep category specialisms and are trained to deliver best in class procurement solutions through our proprietary market-leading technology and best in class processes.At the heart of everything we do is an agile and innovative approach that is designed to deliver and transform our clients' procurement operations.