5àsec
Michel Hartveld is a seasoned executive with extensive experience in the petrochemical and service industries. Currently serving as CEO at 5àsec in Rio de Janeiro since March 1997, Michel has held pivotal roles such as Director at Instituto Brasileiro do Petroleo for two decades and President at Atofina Brasil from May 1998 to April 2002. Earlier in Michel’s career, significant contributions were made as Commercial Director at Petroquímica União and Vice President at Unipar. Academic credentials include a Master's degree in Chemical and Industrial Engineering from The Ohio State University, an MBA in Marketing from FGV - Fundação Getulio Vargas, and a Bachelor's degree in Chemical Engineering from Universidade Federal do Rio de Janeiro.
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5àsec
Operating in 31 countries across all 5 continents, 5àsec is a world leader in dry cleaning. With a global turnover of 300 million Euros, the brand is renowned throughout the world for the quality of its services, its continuous innovation, its original concept store, as well as the enhanced and streamlined customer experience it delivers. Today, 5àsec strengthens its proximity to customers through the digitalization of both services and customer relationship, in order to offer an optimized experience to each individual customer and business alike. 5àsec commits itself to sustainable development and steps up initiatives to reduce the impact of its operations on the environment and ensure a safe workplace and the professional fulfillment of its workforce. For more information, visit our website https://www.5asec.com/