Marijana Gucunski

SVP, Consumer Packaged Goods at 5W Public Relations

Marijana Gucunski serves as Vice President within the Consumer division at 5W Public Relations, leading communications programs for global and emerging brands, including The Coca-Cola Companies' ZICO Coconut Water, Santa Margherita Wines, and more.

Acting as a true extension to client partners, she is accomplished at developing and executing integrated communications strategies that include media relations, events, influencer and celebrity programming, digital/social campaigns, partnerships and more. With a focus on strategy that drives measurable results, Marijana and her team take pride in building dynamic, creative and impactful programming.

In addition to her public relations experience, Marijana holds an MBA from Rutgers University, specializing in Marketing and Strategy, and a BA in Communications. In her spare time, Marijana loves to travel, compete in marathons and explore the outdoors.


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5W Public Relations

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Named 2020 PR Agency of the Year by the American Business Awards, 5W Public Relations is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. With offices in New York City and Miami, 5WPR has 275 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.


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