Acart Communications
Taylor Hummel is a seasoned strategist at Acart Communications since May 2019, specializing in providing strategic advice and fostering client relationships across various industries. Prior experience includes roles as an account coordinator, research assistant at York University's Lassonde School of Engineering, and undergraduate research assistant at Nipissing University, contributing to significant academic studies in consumer behavior. Taylor's earlier career included management and sales positions at Gap, where responsibilities varied from visual merchandising to onboarding and training new hires. Taylor holds a Bachelor of Business Administration in Marketing from Nipissing University, complemented by a background in event coordination and market research during academic tenure.
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Acart Communications
We’re a full-service agency helping transform brands through our expertise in strategy, media, and effective creative. Sparked by strategic creativity and fuelled by data-driven insights, we engineer compelling outcomes for our clients. Our integrated offering includes: Strategic planning that maximizes efficiency, yields outcomes, and gets results. · Brand positioning · Customer journey mapping · Communications planning · Insights and data Media intelligence that amplifies your impact. · Programmatic (digital and social buying) · SEO · A/B testing · Media planning and buying Compelling creative that incites emotion and action. · Integrated campaigns · Brand identity and messaging · Visual design · Experience design · Digital design Timely go-to-market tactics that get seen and remembered (production). · Video · Traditional and beyond · Digital · Full-stack development · E-commerce Detailed analysis that optimizes impact and effectiveness. · Reporting · Conversion rate optimization · Attribution Our full suite of services allows us to deliver projects ranging in scope from strategy, to design, to large integrated international campaigns. Here’s just a few of the brands we have the privilege of serving: · Rivo (by Air Canada Cargo) · Canadian Museums Association · College of Family Physicians of Canada · Egg Farmers of Canada · Elections Canada · Innovation, Science and Economic Development Canada (ISED) · National Defence · The Ottawa Hospital Foundation · Ottawa Senators Hockey Club · Preston Hardware · Public Health Agency of Canada · Pythian · Tanger Outlets