Activate
Zack Lakis is a seasoned sales professional with extensive experience in the technology sector. Currently serving as the Strategic Sales Director at Activate since August 2025, Zack utilizes a deep understanding of tech buyers to drive global solutions tailored to address specific pain points. Previously, Zack held key positions at RevGenius, Madison Logic as the Director of Enterprise Accounts, and Stack Overflow, where responsibilities included Senior Account Executive - Advertising and Strategic Account Executive - Collectives. Additionally, Zack has contributed to Spiceworks Ziff Davis as an Account Director - Enterprise and Sr. Growth Account Executive, and held roles at Monster and Indeed.com as an Enterprise Account Executive. Zack began a career in the retail sector as a Store Manager at Journeys. Zack holds a Bachelor's degree in Marketing from West Chester University of Pennsylvania.
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Activate
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Activate provides content-powered demand-generation and marketing services for business technology marketers, based our team's expertise in developing buyer insights, high-performance content and lead-nurture campaigns. The agency develops insightful buyer personas, creates multi-platform content to engage prospects at every stage of the decision-making process, then nurtures the resulting relationships across online, mobile and live platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in content, multi-channel marketing and marketing technology, Activate connects messaging, marketing and measurement to deliver marketing results.