Acxiom
Jo Robson is an accomplished Marketing Director at Acxiom, with over 15 years of cumulative experience in the company. In the current role, Jo has successfully built a multi-disciplinary marketing team focusing on the EMEA and China regions. Previous positions include Head of UK Marketing at Acxiom and Marketing Consultant at JR Marketing Consultancy, where Jo contributed to notable projects and collaborated with former colleagues. Jo's extensive experience spans various marketing roles since the late 1990s, beginning with a Sales Associate at Claritas and evolving through data management and client services. Jo's academic background includes a BSc in Psychology and multiple marketing qualifications, underpinning a well-rounded expertise in strategic marketing and leadership.
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Acxiom
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Acxiom Corporation (Acxiom) is a technology and enablement services company. The Company operates through three business segments: Marketing Services, Audience Solutions, and Connectivity. The Company's Marketing Services segment helps clients to unify data at individual level. The Audience Solutions segment helps clients to validate the accuracy of their people-based data, enhance it with additional insight and keep it up to date, enabling clients to reach desired audiences with relevant messages. The Connectivity segment activates data and makes it portable across the open marketing ecosystem. The Company serves a global client base from locations in the United States, Europe and the Asia-Pacific region. The Company's client base includes organizations in these regions across industry verticals, including financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government.