Adam Duncan

General Manager Of Sales at Adaptalift Group

Adam Duncan is an accomplished General Manager of Sales at Adaptalift Group since July 2020, with extensive experience in the supply chain and logistics sectors. Previous roles include General Manager Customer Development at Silk Contract Logistics, where responsibilities included leading the customer development team to enhance client relationships and supply chain efficiency. Prior to that, Adam held multiple positions at CEVA Logistics, including General Manager Sales Contract Logistics and General Manager Account Management, overseeing significant revenue streams and managing multiple contracts. Adam's career also includes leadership roles at Interroll and Dexion, emphasizing expertise in sales management and stakeholder engagement, supported by a Master's degree in Marketing from Monash University.

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Melbourne, Australia

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Adaptalift Group

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Welcome to Adaptalift Group, your premier destination for forklifts and access equipment. We provide both sales and hire options for our full range of products. With over 45 years of experience in materials handling, we have become one of the largest and most trusted names in the industry. At Adaptalift, we take pride in our extensive network comprising 14 branches and 32 service centres nationwide. With a team of over 580 dedicated staff members, we are committed to delivering exceptional service and support to businesses of all sizes across Australia. As exclusive distributors of leading brands such as Hyster, Yale, Combilift, Dingli and Kärcher, we offer our customers access to some of the most reliable and innovative products available. We remain proudly Australian family-owned. Our journey began in 1979 when our founder, Peter Whiffen, a mechanical engineer with a passion for innovation, started designing and manufacturing forklift attachments and bespoke lifting solutions. Supported by Margaret Whiffen’s expertise in finance and operations, our business quickly expanded to meet the evolving needs of our customers. Whether you’re a small business or a large enterprise, we are here to assist you in finding the perfect materials handling solutions for your unique requirements.