Uri Genin

Chief Technology Officer at Adaptalift Group

Uri (Yuri) Genin is an experienced technology leader currently serving as Chief Technology Officer at Adaptalift Group since September 2017. Previously, Uri held positions such as Senior Software Developer - Consultant at SportsTG Pty Ltd and Senior Software Consultant at CrownBet Pty Limited, where projects included utilizing Node.js, React, and .NET Core. Uri's expertise also includes cloud solutions, demonstrated during the role as Cloud Solution Architect at RISCO Group, focusing on Azure Cloud-based IoT infrastructure. Additional experience spans various senior software roles in diverse projects, including web-based solutions for transportation and distributed mobility systems, alongside early career software development at companies such as Emblaze-VCON and Mercury Interactive.

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Melbourne, Australia

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Adaptalift Group

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Welcome to Adaptalift Group, your premier destination for forklifts and access equipment. We provide both sales and hire options for our full range of products. With over 45 years of experience in materials handling, we have become one of the largest and most trusted names in the industry. At Adaptalift, we take pride in our extensive network comprising 14 branches and 32 service centres nationwide. With a team of over 580 dedicated staff members, we are committed to delivering exceptional service and support to businesses of all sizes across Australia. As exclusive distributors of leading brands such as Hyster, Yale, Combilift, Dingli and Kärcher, we offer our customers access to some of the most reliable and innovative products available. We remain proudly Australian family-owned. Our journey began in 1979 when our founder, Peter Whiffen, a mechanical engineer with a passion for innovation, started designing and manufacturing forklift attachments and bespoke lifting solutions. Supported by Margaret Whiffen’s expertise in finance and operations, our business quickly expanded to meet the evolving needs of our customers. Whether you’re a small business or a large enterprise, we are here to assist you in finding the perfect materials handling solutions for your unique requirements.