Adidas
Briana Ait Slimane has extensive experience in sports marketing and account management, currently serving as Senior Manager Sports Marketing at adidas since August 2017, where responsibility includes managing Olympic sports marketing initiatives and athlete portfolios leading up to the Paris 2024 Olympics. Prior roles at adidas include Sports Marketing Manager and Key Account Manager for Reebok, where Briana managed athlete and club portfolios and developed trade strategies. From November 2014 to July 2017, Briana held the position of Sales Manager for women's lines at KAPORAL, overseeing e-commerce and mail order operations. Additional experience includes account management roles at Tommy Hilfiger and BESTSELLER, and a technical consulting position at New Balance. Briana holds a degree in Management and Marketing from Université Paris-Est Créteil and has a background in scientific studies.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.