Adidas
Maik Lutz is a seasoned professional in digital business transformation and finance strategy, currently serving as Senior Manager for Digital Business Transformation at adidas since March 2019. Lutz has led significant global business transformation projects, developed an automation framework, and spearheaded the Future of Content program, focusing on strategic insights, change management, and organizational effectiveness. Lutz previously held roles as Senior Manager of Strategic Programs, overseeing finance roadmap planning and digital transformation, and as Portfolio & Performance Manager within the CIO & Transformation Office. In addition to a freelance consulting role at MPM Lutz Digital Consulting, expertise also includes project management and IT consulting acquired at HWS Gruppe. Lutz holds a Master of Science in Business Consulting & Digital Management from FOM University of Applied Sciences and a Bachelor of Science in Business Administration & Economics from The Julius Maximilians University of Würzburg.
Adidas
528 followers
Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.