Adidas
Nina Langbein is an experienced professional in brand engagement and event management, currently serving as the Assistant Manager Brand Engagement & Events at adidas since November 2024. Prior to this role, Nina held multiple positions at act.3, including Senior Account Manager and Project Manager for Brand Induction, showcasing expertise in project/event management and strategic execution. Nina's career also includes foundational experiences as a Junior Product Manager and roles focused on cultural initiatives, such as project leadership for Francomics at dfi Erlangen. Educational credentials include a Master's degree in Literature Studies from FAU Erlangen-Nürnberg and a Bachelor of Arts in European Studies from Universität Passau, complemented by a year of study at Université de Limoges through the Erasmus program. Nina's early career involved skills development as a working student and practitioner in cultural event organization, along with a communication internship at Birke und Partner GmbH.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.