Adidas
Raphael Fiche is a seasoned professional specializing in talent acquisition, employer branding, and global marketing strategy, with extensive experience at adidas in various senior management roles, including Senior Manager of Talent Acquisition & Employer Branding for Europe and Senior Manager of Employer Branding & Value Proposition for Global Employee Experience. In addition to work at adidas, Raphael serves as a guest lecturer and public speaker on business storytelling and personal branding at the Deggendorf Institute of Technology. Prior roles include project manager for adidas Football and event project manager for the UEFA Champions League. Raphael's educational background includes a Bachelor of Arts in International Management from Deggendorf University for Applied Sciences and coursework in Taxation and Change Management at the University of Ljubljana.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.