Adidas
Selena Ece Gurdal is an accomplished Innovation Designer at air up since June 2022, with extensive experience in motorsport footwear design from their tenure at PUMA Group between June 2016 and August 2021. During this period, Gurdal held roles ranging from Junior Designer to Designer, where responsibilities included designing collections for renowned motorsport partners such as BMW M Motorsport and Porsche Legacy, from concept through to manufacturing. Gurdal also contributed to the design of women's footwear for Scuderia Ferrari and gained valuable experience as an intern at ENNE FURNITURE and HİDROMEK. Academic credentials include a Bachelor’s degree in Industrial Design and Technology from Loughborough University and a Master’s degree in Industrial Design from Florence Design Academy.
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Adidas
528 followers
Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.