Adidas
Siddharth Roy is an accomplished technology and management professional with extensive experience in B2B solutions, IT operations, and service management across leading organizations such as adidas and PUMA Group. Currently serving as Senior Manager II at adidas, Siddharth leads the delivery of athlete services integration and customer segmentation. Previous roles include serving as Manager at PUMA Group, where responsibilities encompassed global retail IT programs, and significant positions at Thomson Reuters, Shell, and Tata Consultancy Services, focusing on service governance, change management, and IT operations. Siddharth also founded Love for the Game and is a member of Leaders Excellence at Harvard Square, emphasizing professional development and networking. Siddharth holds a Bachelor of Technology in Information Technology from RCC Institute of Information Technology.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.