Charlotte Morgan

At Adore Me, they take on seemingly impossible challenges. In 2011, they were founded to solve a single problem: help women buy bras online. It might seem like a simple task, but a bra is one of the most complex and personal garments in existence. Managing the design, procurement, logistics, and customer experience involved is an uphill climb, but one that built their company to take on increasingly greater challenges. Adore Me grew into the first major online player in lingerie, as well as the first to introduce inclusive sizing in the category.