AdTheorent
Nicholas Cavallino has a Bachelor of Business Administration (B.B.A.) in Marketing from Hofstra University. Nicholas has gained significant experience in the digital marketing industry, working at companies such as AdTheorent, Hearts & Science, Merkle, Performics, and Sprinklr. In their roles, Nicholas has managed full-scale digital business for accounts such as HBO Tune-In, coordinated custom creative assets, analyzed campaign performance, evaluated publisher capabilities, managed budgets, and provided quality assurance of tags. Nicholas's responsibilities have included strategy development, execution, and reporting for various digital campaigns across multiple platforms.
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AdTheorent
AdTheorent uses machine learning to collect, organize, and analyze data to inform decisions for impactful advertising campaigns.