Advanced Propulsion Centre UK
David James is an accomplished media professional with extensive experience in energy, transport, and export sectors. Currently serving as the managing editor and presenter for ENTRAVATION since May 2023, David also produces reports for the Road to Net Zero Podcast at Advanced Propulsion Centre UK. A freelance contributor to BBC News since 2015, David has held roles as producer and director at BrightHorn Group and produced various podcasts focusing on innovation and export opportunities in the Midlands. With a background in marketing, evidenced by a Postgraduate Diploma from the University of the West of England, David has been a versatile freelancer since 2012, delivering high-quality media production across multiple platforms.
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Advanced Propulsion Centre UK
The Advanced Propulsion Centre (APC) collaborates with UK government, the automotive industry and academia to accelerate the industrialisation of technologies, supporting the transition to deliver net-zero emission vehicles. Since its foundation in 2013, APC has funded 170 low-carbon projects involving 402 partners, working with companies of all sizes, and has helped to create or safeguard nearly 50,000 jobs in the UK. The technologies developed in these projects are projected to save over 288 million tonnes of CO2, the equivalent of removing the lifetime emissions from 12 million cars. With its deep sector expertise and cutting-edge knowledge of new propulsion technologies, APC’s role in building and advising project consortia helps projects start more quickly and deliver increased value. In the longer term, its work to drive innovation and encourage collaboration is building the foundations for a successful and sustainable UK automotive industry. In 2019 the UK government committed the Automotive Transformation Fund (ATF) to accelerate the development of a net-zero vehicle supply chain, enabling UK-based manufacturers to serve global markets. ATF investments are awarded through the APC to support strategically important UK capital and R&D investments that will enable companies involved in batteries, motors and drives, power electronics, fuel cells, recycling, and associated supply chains to anchor their future.