Vanessa Collins

Vanessa Collins is a seasoned professional with extensive experience in shopper insights, category management, and sales across prominent companies in the retail and food industry. Currently serving as the Sr Manager of Shopper Insights at Advantage Solutions since February 2023, Vanessa excels in unlocking client insights through collaboration to achieve mutually beneficial solutions. Previous roles include Grocery Category Manager at Gelson's Markets, Category Manager at UNFI, and Category Insights Manager at The Jel Sert Company, where Vanessa developed impactful sales presentations and integrated data for operational efficiency. Notable experience at Kellogg Company involved executing category management processes and delivering actionable market insights for sustained growth, while roles at Coca-Cola Enterprises focused on developing fact-based selling programs and driving sales initiatives. Vanessa holds a Bachelor of Arts in Political Science from Whittier College and a certificate from the USC Marshall School of Business in the Food Industry Program.