Geert van 'T Riet

Geert (Gerrit Pieter) Van 't Riet is an accomplished professional with extensive experience in content and design leadership. Currently serving as the Head of Content & Design at Adyen since 2025, Geert has previously held key positions such as Head of Content at Click&Boat, where responsibilities included scaling content operations with AI, optimizing SEO for organic traffic, and managing a large team. Geert also served as Head of Cruise Content at DREAMLINES, building an international team and improving content processes, alongside a significant tenure at Softonic as Head of Content - Software Catalog. Additional experience includes account management at Google, a sabbatical year focused on volunteering, and educational qualifications from institutions such as Maastricht University and Rotterdam University of Applied Sciences.