The Africa Federation of GBS Associations is a pioneering initiative uniting national industry associations and trade & investment promotion agencies across the continent. Its goal is to amplify Africa's potential in customer experience (CX), business process outsourcing (BPO), IT outsourcing (ITO), and global business services (GBS).

Launched by a coalition of eight African countries, the Federation serves as a collaborative platform designed to unlock opportunities, drive innovation, and enhance Africa’s global competitiveness in CX-BPO and ITO.

Vision: To position Africa as a premier hub for global business services, fostering economic growth, job creation, and digital transformation.

Mission: To unify African national CX/BPO/ITO associations & investment agencies, driving sector excellence, innovation, and social impact through strategic collaboration, knowledge sharing, and policy advocacy.

Objectives:
Policy Advocacy & Government Engagement
Stakeholder Engagement & Partnership Building
Learning & Knowledge Sharing
Brand Development & Best Practices Implementation
Youth Employment & Skills Development
Impact Sourcing & Community Engagement
Sustainability & Social Responsibility

Strategic Initiatives:
Local Operator Capacity Building
Impact Sourcing Projects
Research & Insights
Global Demand Generation

Value Proposition: The Federation enhances Africa's global visibility in CX-BPO and ITO services, fosters economic growth through job creation and digital enablement, promotes sustainability through responsible business practices, and builds a robust framework for learning, innovation, and collaboration across the continent.

Africa’s time is now!

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