Pursuit Collection
Mark Hendrikse has a diverse work experience spanning multiple industries. Mark currently holds the position of Chief Revenue Officer (CRO) at Pursuit Collection, where they are responsible for revenue generation. Prior to this, they served as the Vice President of Marketing at the same company.
Before joining Pursuit Collection, Mark worked at Viad Corp as the Director of Marketing. In this role, they reported to the President of Viad Travel & Recreation (VTR) and was responsible for achieving consumer direct revenue targets and driving marketing synergies.
Mark also has experience at Brewster Travel Canada, where they served as the Director of Marketing. Mark'sachievements included surpassing visitation targets and increasing online consumer direct sales.
Earlier in their career, Mark worked at Christie Digital Systems as the Senior Manager of Marketing and the Manager of Digital Marketing. Mark led various marketing initiatives, including brand awareness, lead generation, and product launches. Mark also worked with regional marketing teams and implemented digital marketing strategies.
Additionally, Mark worked as a Bartender at Revolution Nightclub and as a Business Development Manager at MenuforHome.com, where they established strategic partnerships and contributed to operational and strategic goals.
Overall, Mark Hendrikse has a strong background in marketing, revenue generation, and business development.
Mark Hendrikse completed their education at multiple institutions. Mark attended Sheridan College from 1994 to 1996, where they pursued studies in design. Following this, they enrolled at Wilfred Laurier University from 1998 to 2002, earning a Bachelor of Business Administration with a focus on marketing or marketing management. Finally, they pursued further education at Wilfred Laurier University from 2007 to 2010, obtaining a Master of Business Administration with a specialization in marketing.
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Pursuit Collection
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Pursuit is a collection of inspiring, unforgettable adventure travel experiences in iconic locations such as Alaska, Montana, the Canadian Rockies, Las Vegas and Vancouver, B.C. We believe that collecting memories is far more important than collecting things. We share your longing to explore. To get out into the world in search of remarkable experiences. To stride eagerly through your bucket-list and tick off dreams fulfilled. This is what we call ‘living’. We have gathered a collection of adventure travel experiences, each of them thoughtfully united by their power to inspire and invigorate. As a brand, Pursuit weaves elements of wonder and amazement across our range of awe-inspiring experiences. Life is not one-size-fits-all, and neither are we. We delight in providing the foundation for once-in-a-lifetime adventures, helping our guests discover the world on their own terms, in their own way. At Pursuit, we thrive on helping our guests live their own adventures. Like the historic paths that wind through the places we’re lucky to call home, the journey of life abounds with unexpected experiences around every corner. Join us in creating legendary moments and memories to treasure for a lifetime.