Justin Rose

Justin Rose currently serves as the Chief Revenue Officer at BioFi since June 2025. Prior to this role, Justin held the position of President and part owner at Awakend/Sol People from March 2023 to January 2025. Justin's extensive experience in sales and marketing includes roles as Chief Sales and Marketing Officer and Chief Sales Officer at LifeVantage Corporation from July 2015 to March 2022, as well as Senior Vice President at Shaklee Corporation from January 2011 to July 2015. Earlier in Justin's career, Justin served as President North America at Nu Skin Enterprises from April 2000 to May 2010, where responsibilities included driving sales and leadership across multiple regions. Justin earned a B.A. in International Relations and Business Management from Brigham Young University, completing the degree in January 1992.