Caroline Vervloed

Caroline Vervloed is an experienced marketing professional with a robust background in strategic marketing and brand management within the vision care sector. Currently serving as Head of Marketing Strategic Key Accounts and International Marketing Director at Alcon since November 2016, Caroline leads the development of strategic and tactical marketing plans, overseeing a team that drives brand growth and market share across various regions. Prior to this role, Caroline held positions at Alcon as Senior Brand Manager and Online Marketing Manager, focusing on profitability and market positioning for vision care brands. With a diverse range of experiences from assistant brand management at Unilever to customer relations management at Culliere BV, as well as foundational roles in online marketing at Vistaprint, Caroline's career has been underpinned by a solid academic background including multiple degrees in International Management and European Studies from prestigious institutions such as Esade, Erasmus University, and King's College London.