Alo Yoga
Lucas Crawford serves as the Head of Brand Marketing at Alo Yoga and as the Principal Consultant for Lucas Crawford Strategic Consulting LLC. With extensive experience at Ralph Lauren as Vice President and Head of Brand Marketing, Lucas led global marketing strategies and award-winning brand campaigns, emphasizing sustainability and diversity. Previous roles include Director of Brand Marketing for North America and Manager of Digital Brand Marketing at Ralph Lauren, as well as managerial positions at Designkitchen and Steppenwolf Theatre Company. Lucas holds an MBA in Brand Management and Marketing Strategy from DePaul Driehaus College of Business and a BM in Performing Arts Management and Business Administration from DePaul University.
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Alo Yoga
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Mindful movement. It’s at the core of why they do what they do at Alo—it’s their calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.