altavia.hrg
Paul Howell is an experienced Client Growth Director at altavia.uk since January 2005, specializing in retail and shopper marketing while managing a team of five across notable clients such as LG, Taylormade Golf, and SKY. Prior to this, Paul served as Business Development Manager at Valassis, where responsibilities included promoting a consumer internet couponing portal to brands like L'Oreal and PepsiCo. Earlier roles include Divisional Manager at Polyformes Ltd, achieving significant growth in the routing division, and Area Sales Manager at ALSAMEX PRODUCTS LIMITED, where record sales were generated. Paul holds a B.A. (Hons) in Business Studies from the University of Northampton and is an alumnus of Wallington County Grammar School.
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altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.