American Management Association
Kim Truong is a seasoned marketing professional with over two decades of experience in integrated marketing strategies, currently serving as Senior Marketing Manager at American Management Association since October 1999. Key achievements include optimizing ROAS to generate $26 million for multiple training portfolios over four years, adapting marketing strategies in response to Covid-19, and successfully converting 36 out of 40 courses to a single platform. Kim has a proven track record in producing comprehensive digital catalogs, launching successful go-to-market plans, and increasing average order value. Prior experience includes roles as Marketing Manager and Associate Marketing Strategist at American Management Association, and Media Buyer at Draft/FCB. Kim holds a degree in Marketing from Rutgers Business School.
American Management Association
American Management Association ("AMA") is a world leader in professional development, advancing the skills of individuals and organizations to drive business success. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts/webinars, podcasts, conferences, corporate and government solutions, assessments, and learning journeys. Since 1923, organizations worldwide, including the majority of the Fortune 500 companies, and most government agencies, have turned to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.