AMAG Group
Michel Zuccarella has extensive experience in various roles within the AMAG Group, serving as Geschäftsführer AMAG Betriebe Solothurn since July 2019 and previously holding positions such as Senior Sales Consultant and Business Development Manager. Prior to this, Michel was Trade Marketing Manager at AMAG Retail Zentralverwaltung, focusing on trade marketing implementations across multiple Swiss regions. Michel's career began in 1992, culminating in roles involving marketing leadership and project management at AMAG Automobil- und Motoren AG, where responsibilities included 360-degree marketing for multiple brands. Educational qualifications include a Certificate of Advanced Studies in New Leadership from Kalaidos FH, along with various marketing and leadership certifications from esteemed institutions.
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AMAG Group
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AMAG and its 7300 employees are passionate about getting people on the move. We are fascinated by their individual mobility wishes and dreams. We are driven by a desire to satisfy their needs. This approach has been AMAG’s outlook since its earliest days. First imported in 1948, the VW Beetle made having one’s own car affordable for ever more sections of the population. Dreams turned into reality. People’s horizons expanded – and they enjoyed life to the full. Our founder Walter Haefner predicted all this as well as the rapid increase in mobility requirements as economic growth took off in the 1960s and 1970s. His visionary strength enabled him to make AMAG the biggest automotive company in Switzerland. AMAG is now a comprehensive mobility provider with the best-positioned network in the country. We sell high-grade vehicles, keep them operational in all situations and enable people to fulfil their mobility dreams by means of our own leasing company and other services. Our focus is the customer, always and everywhere. Motorists and corporate customers trust AMAG because – with our combination of quality, expertise and excellent service – we consistently provide them with pleasant surprises. The AMAG Group is committed to operating as a climate-neutral company by 2025. AMAG also has the ambition to achieve a climate-neutral footprint in accordance with Net Zero by 2040. It is committed to the 1.5 degree target of the Paris Climate Agreement and to the Science Based Targets.