Amplify
Yanyan Chen is a seasoned professional with extensive experience in talent management and communications. Currently serving as a Senior Talent Manager at Amplify since January 2021, Yanyan has previously held various roles at TEDxSydney, including Artist Liaison Manager and Deputy Artist Liaison Manager from June 2017 to January 2023. Yanyan was also actively involved in the Sydney Arts Students Society from March 2018 to March 2021, serving as Vice President (Internal) and Social Director, among other positions. Early career experiences include a Marketing Internship at HarperCollins Publishers in early 2019 and managerial responsibilities at dusk Australasia from November 2016 to February 2019. Yanyan holds a Bachelor of Arts in Media and Communications from the University of Sydney, completed in 2020, and has a foundational education from Pymble Ladies' College from 2010 to 2016.
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Amplify
Amplify is a leader in youth content, talent and events. Amplify is a trusted production and talent partner for brands including Instagram, Spotify, Samsung, TikTok, Amazon, Canva, Menulog and NBCUniversal. Amplify’s team across Australasia is made up of creatives and thought leaders that are one step ahead of the cultural pulse. Stemming from a range of backgrounds spanning entertainment, gaming, media, film and technology, our collective experience ensures each campaign and production is designed to maximise impact for our partners.